Business advertising takes several forms. It all depends on the goals and target audience of the company.
In trade shows, entrepreneurs should make use of large format graphics in their Digital Display Kiosks to attract more consumers.It is mostly used to generate a good amount of foot traffic. As such, having a great design is detrimental in getting the kind of impact you are looking for.
Below are tips you can use when designing the perfect large format graphics for your kiosk.
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Your logo should be visible
Your company’s logo and other pertinent information about your company should be on the design. The reason being, your logo is more likely to attract attention as someone passes by.
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Make use of high-quality images
Images are catchy and self-explanatory. If you want your kiosk to look attractive, distorted images are a no-no.
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Color is your friend
One of the things that will make you stand out at a trade show is color. Dull colors like black and grey are ‘serious’ colors and more corporate as compared to colors like red and orange that are attractive and more likely to draw clients in. However, be careful with the colors you choose because they have to blend well together with your brand.
You should also choose colors that make your logo pop.
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Think before you design
Humans are designed to read from top to bottom, left to right. As such, when designing graphics for your kiosk, your content should flow well from top to bottom as well as left to right.
The moment visitors visit your kiosk, they should be able to understand what you are all about in less than 5 seconds.
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Experiment
Sometimes in design, we are not sure what to go with. In such as case, experiment with the various designs you have in mind and find the one that is objective and more likely to draw in more clients.